Fiction Advocate of the Day: United Airlines

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Maybe you really want a mediocre crossword puzzle to pass the time. Or you need a map of your destination airport to find the best route to the Chili’s Too. But for the most part, the in-flight magazine hasn’t typically ranked a lot higher than the barf bag as something you ever want to remove from your seat-back pocket.

Well those were the old days — before Rhapsody.

Actually, those are still the current days if you’re not flying first class on United Airlines. But if you are, you will find what the New York Times calls a “lofty literary journal” that publishes “original works by literary stars like Joyce Carol Oates, Rick Moody, Amy Bloom, Emma Straub and [Anthony] Doerr, who won the Pulitzer Prize for fiction two weeks ago.”

This is undoubtedly a cool, if weird, thing. Great writers are getting solid audience exposure and, presumably, actual paychecks from a major company. For United, Rhapsody “brings a patina of sophistication to its first-class service, along with other opulent touches like mood lighting, soft music and a branded scent,” according to the airline’s managing director of marketing and product development.

Also this: “Two of the magazine’s seven staff members hold graduate degrees in creative writing.” So it also means that at least two people with graduate degrees in creative writing have gotten actual jobs.

Read the full story “Rhapsody, a Lofty Literary Journal, Perused at 39,000 Feet”

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