America This is Quite Serious: Humans of America

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There have been many, many offenses of this election cycle. But despite all the “locker room talk,” the most toxic and lasting harm comes from the growing hostility and dehumanization of the people we disagree with. It’s hard for things not to get this way, when coverage tends to focus on Whites Without a College Degree saying awful things about Latino Immigrants, or Millennials calling for the fall of Elites, or what Suburban Moms think of the whole thing.

I know we once all hoped that “there’s not a liberal America and a conservative America; there’s the United States of America. …There’s not a black America and white America and Latino America and Asian America; there’s the United States of America” But I think it’s time to look hard at where we are. And hopefully, recognizing that we are in fact all those things will help us realize that we are in fact all those things.

That is what Bloomberg Businessweek* has attempted with “America Divided,” an entire issue dedicated to the election. As usual, their electronic presentation is stunning. It’s worth checking out for the design alone. Starting with numbers, “America Divided” dives headfirst into the human stories behind our microtargeted voter profiles.

It is a special issue in every sense of the word – from a truly fascinating survey on what Americans “fear the most” to the revelation that every different American group listens to the same Canadian rapper.


There are stories of immigrants thriving in rural America, former Ohio Democrats who now love Trump, and manufacturers who know the realities beneath the politics of MADE IN AMERICA. Even the profile of Milo Yiannopoulos – which is in no way redeeming for him or the alt-right dumpster fire he feeds — is worth reading, if only for a sober examination of an insane movement.

America, this is quite serious, and Bloomberg Businessweek: America Divided is worth a read.

Read more from our election year series “America This is Quite Serious.”

*For those of you who might be turned off by the notion of reading a business publication, consider that BBW is much closer to the New Yorker than it is to Fortune or Forbes or even Harvard Business Review. I say to you that there is no Business America and Literature America, there is only etc etc…

-Michael Moats

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